MIGRAIN Assessment 3: Learner Response :)

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Well done for comparing the unseen advert to Beyonce's music video for Q2

EBI: Q1 is lacking any media subject terminology or any media theory apart from Mulvey. Q2 is missing a focus on how masculinity is presented in regards to social and cultural contexts- here you could have linked to Gillette's 'Boys Will Be Boys' campaign 

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

• Q1: (4/8) In order to achieve the full marks for this question, I should've used media subject terminology when analysing the unseen adverts as well as using more than one theory 
• Q2: (8/12) In order to achieve full marks for this question, I should've mentioned and focused on how masculinity is presented instead of only mentioning how femininity is presented 

3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.

• David Gauntlett argues that masculinity is constantly evolving and social concerns that masculinity is ‘in crisis’ are exaggerated- this campaign does not provide particular evidence for an evolution in representations of men. Indeed, this campaign reinforces classic masculine stereotypes and therefore perhaps provides evidence against Gauntlett’s theory 
• The adverts strongly reinforce classic gender stereotypes which contrasts with recent campaigns such as Gillette’s ‘Boys will be boys’ advert that went viral for attempting to challenge toxic masculinity 
• Carolina Herrara campaign reinforces Liesbet van Zoonen’s ideas regarding the media and patriarchal dominance. Undoubtedly, the female model is presented as a ‘spectacle’ for male pleasure and the positioning of the models and the use of text establishes a male dominance 

4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.

Liesbet van Zoonen: Believed culture plays a crucial role in establishing gender roles and dominance of patriarchal ideologies. She also builds on Mulvey's idea of the 'male gaze' by arguing that the media presents the female body as a 'spectacle' and sexualises women for the benefit of male audiences  

5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment.

• For my next assessment, I need to ensure that I have familiarised myself with all of the theories within that topic so that I am easily able to apply any theory to the unseen products given 
• For my next assessment, I will ensure that I use subject specific terminology throughout my answers so that I can achieve closer to full marks 
• For my next assessment, I will link my answer to other aspects of media (using my personal knowledge) in order to strengthen my points